The 1:1 NFT plus the last physical Aventador Coupé auction closed at $1.6MM – placing the purchase price in the top 10 brand-new Lamborghinis ever sold at auction.
[INVNT GROUP] The Global BrandStory Project, in collaboration with Lamborghini, leading metaverse artist Krista Kim, 2x Grammy nominated artist Steve Aoki, and the historied collector car auction house, RM Sotheby’s, sold the world’s first supercar 1:1 NFT connected to the last physical production supercar Lamborghini Aventador Ultimate Coupé ever produced. Leading brands and organizations into the future of Web3, [INVNT GROUP] curated the strategic partnership and developed, designed, and had the ‘Lamborghini Ultimate’ campaign globally.
Achieving 562MM+ Global Media Reach Impressions and 4.65MM+ Social Media Impressions, the exposure resulted in a closing auction bid of $1.6MM – over 3x the standard
suggested retail of a Lamborghini Aventador Coupé – making it one of the ten most expensive brand-new Lamborghinis ever sold at auction.
To achieve these results, [INVNT GROUP], led by President and CEO Scott Cullather, leveraged the skills and services of its digital innovation division, INVNT.ATOM™, its digital content studio, HEVĒ™, and team members across four of its nine offices around the globe.
Committed to brand storytelling and boundless innovation, driven by strategy, design, and technology, The GROUP recently announced its global expansion through the Web3-focused digital innovation division INVNT.ATOM, which powered the ‘Lamborghini Ultimate’ project, including the NFT production. INVNT.ATOM helps brands and organizations navigate, activate, and create new storytelling opportunities at the digital frontier. The team, located in INVNT’s Singapore office, consists of strategists, creators, and community builders specializing in digital-first campaigns, emergent technologies, and engaging brand experiences calibrated for the new era of Web3.
“This collaboration, sitting at the intersection of art, music, entertainment, design, and technology, was an epic project for our group. It represents every aspect of our ongoing commitment to helping brands and organizations tell stories that connect with their most important audiences in engaging and relevant ways. Leveraging Web3 technology in partnering with Lamborghini, Steve, Krista, and RM Sotheby’s, we brought communities from around the world together in unimaginable ways,” Scott Cullather, President and CEO of [INVNT GROUP]
INVNT.ATOM, together with HEVĒ, [INVNT GROUP]’s creative agency and production studio, led the creative, strategy, design, content, and marketing communications. HEVĒ spearheaded the creative direction and production of the Behind the Drop video featuring exclusive interviews with Krista Kim, Steve Aoki, and Stephan Winkelmann, President and CEO of Automobili Lamborghini. Through public relations and sound social and influencer partnerships, the campaign reached a global audience of over 500MM+.
In the historic campaign, Automobili Lamborghini auctioned the last production Lamborghini Aventador LP 780-4 Ultimate Coupé with a 1:1 NFT. Lamborghini and [INVNT GROUP] united three forms of art: design, music, and cutting-edge technology, to create a never-before-seen collaboration that will go down as one of the most prolific 1:1 NFT drops of the year.
The Lamborghini Aventador LP 780-4 Ultimate Coupé exclusive one of one was brought to life in both the NFT and physical car by contemporary artist Krista Kim, who created the visual artwork and her signature gradients. The gradients also appear in the bespoke customization of the physical Lamborghini Aventador LP 780-4 Ultimate Coupé and NFT visionary artist Steve Aoki who consulted on the design of the NFT physical car and provided a custom-developed soundtrack.
“We had this approach of: “how do we bring upon the higher states of consciousness, and how does that translate and transmute the beauty of the power in the V12 engine of Lamborghini? As a luxury super sports car company, I think that this company is pioneering web3,” said Krista Kim.
Steve Aoki continues, “I’m honored to partner with Lamborghini, Krista Kim, and [INVNT GROUP] on this historic project. It truly has its own story, & therefore I wanted my music track to reflect its soulful energy – the vibe, the spirit, and the power. The digital imprint of who we are has a deep meaning. As we step into web3, having identity through things like NFTs, like this car, will become more important to us.”
An exclusive preview of the NFT was hosted on BZAR Future of Community™, [INVNT GROUP]’s patent-pending, decentralized, content-led metaverse, established as a marketplace for physical and digital transactions, NFTs, entertainment, social and gaming experiences.
The owner of the world’s first super sports car 1:1 NFT now holds the first ever Lamborghini luxury super sports car for Web3; with capabilities via the exclusive GLB files, the winner can drive the one-of-a-kind NFT in the Web3 platform of their choice pending platform mechanics.
Marking the end of a great era for Lamborghini, the brand is now looking to the future and electrifying its complete line-up by 2024. As Lamborghini charges into the digital age, the lucky owner will be part of the brand’s legacy, owning the last naturally aspirated V12 Lamborghini Aventador LP 780-4 Ultimate Coupé and the exclusively designed NFT – the first Lamborghini luxury super sports car for Web3.
“Partnering with [INVNT GROUP], Steve Aoki, and Krista Kim on the design and production of this incredible moment in Lamborghini’s history – the very last Aventador LP 780-4 Ultimate Coupé ever produced was amazing. These creative minds coming together to design and produce the 1:1 physical super sports car and NFT package with one-of-a-kind utilities has created something very special that can be shared for generations to come – making it
part of Lamborghini’s iconic legacy,” Christian Mastro, Marketing Director, Automobili Lamborghini S.p.A.
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