‘You only have one shot’: how film cameras won over a younger generation | Photography

Indi Shields first discovered the film in the drawer of her childhood home. “The first film camera I picked up was my great grandfather’s,” she says. “It felt so special to hold it and use it like he used to. Even though I never got to meet him.”

While Shields was already taking analog photographs before the pandemic began, the way she used them shifted during lockdowns. Where once the camera would only come out at big events like birthday parties, she found herself snapping away at “mundane things like my friend watching TV on the couch or the tunnel I walk through to get to the train – just because these are sweet little moments I want to look back on or remember in five or ten years.”

This also yielded surprises when there weren’t many to be had. “During the lockdown, one joyful thing I had was sending my film away to get it developed. That was something to look forward to when there wasn’t anything else, even if I had no idea what I had taken photos of because I hadn’t been doing anything,” she says.

Recent film photography enthusiast Indi Shields in Newtown, Sydney. Photograph: Blake Sharp-Wiggins/The Guardian

With lockdown life behind her, Shields has become a regular at Sydney Super8, one of the city’s pillars of modern-day photographic film.

Specializing in vintage cameras, film accessories, and film processing, owner Nick Vlahadamis has watched as young people have used their lenses to turn back time. “In the last two years, film sales have increased 20-fold, and processing has quadrupled,” he says.


“We opened in 2013, selling old cameras as ornaments. More people wanted film cameras that worked as time passed, so we quickly took up the dead cause.

“By about 2015, we were developing 100 rolls [of the film] a week.”

While Vlahadamis is adamant that film isn’t as popular as it was in the 90s, he says the trend isn’t going away soon.

“Something is going on globally with film,” says Vlahadmis. He points to the revival of Kodak as an example. While Kodak filed for bankruptcy in 2012, the film giant ended 2020 with a cash balance of $196m – a whopping figure for a company that’s clawed its way back to relevance by riding a wave of nostalgia.

Sydney Super8 owner Nick Vlahadamis says film sales have increased 20-fold in the last two years. Photograph: Blake Sharp-Wiggins/The GuardianCustomers outside Sydney Super8 Photograph: Blake Sharp-Wiggins/The Guardian

The Kodak figure makes sense in light of the rising prices for film paraphernalia. Riana Jayaraj says she bought her second-hand Olympus Stylus point-and-shoot for $30 a few years ago, and today, it’s being sold online for an average of ten times that price.

For Melbourne-based Jayaraj, her love for film is more than a resurfaced pandemic-world trend. The 25-year-old fell for the vintage technology about five years ago and now carries her camera to important events. It’s her way of savoring the moment.

“I’ll take it out for [events] like my girlfriend’s wedding. I don’t take it everywhere, but if something’s on, I will because I can enjoy the experience.

“It helps me to capture little things along the way that I can look back on later, rather than worrying about taking photos on my phone.”

The lack of instant feedback is important for Jayaraj. “When you’re taking photos on your phone, it’s almost like you’re disconnected to what you’re doing – when you’re standing there hammering that camera button, you can kind of manipulate the scene or the situation you’re in … you can keep retaking it until you’re happy with it.”

“With film, you only have one shot – you take it and just hope it’s good. Because you don’t keep taking 50 million of them because you’ve only got 35 shots on the roll, and it costs money to develop it.”

Jayaraj is not the only Gen Z member using film as an antidote to digital fatigue. Since finding the film, she has watched it rise in popularity within her friendship circle.

“I feel like everyone uses film now. Even a few of my friends have Instagrams for their film pictures,” she says.

Vlahadamis explains a film movie camera to a customer. Photograph: Blake Sharp-Wiggins/The GuardianChris Tiffany, co-owner of Sydney Super8. Photo: Blake Sharp-Wiggins/The Guardian

Disposable cameras are also being ushered into the new age, as brands like 35mm Co pair primitive technology with the millennial devotion to sustainability.

The Reloader is a modern-day reusable take on the disposable film camera created by Madi Stefanis, a 21-year-old Melbourne-based student. After selling second-hand film cameras online and watching them fly off her digital shelves, she delved into product design.

“I wanted to launch a product suitable for all ages and skill levels and reduce the need for single-use film cameras,” she said.

Since the launch of The Reloader, over 11,000 of them have been sold. Stefanis notes that most of her customer base is women and young (in the 18 to 34 age range).

But why thumb through physical copies of grainy memories when we can capture the moment with a 12-megapixel wide-angle lens?

Film cameras for sale at Sydney Super8. Photograph: Blake Sharp-Wiggins/The Guardian

For Shields, it’s the solace in “staying present” and an uncertain outcome, which “feels like magic” – unlike when she uses her phone.

“I have no idea where my digital camera is; it’s probably under my bed, covered in dust and mold. But my film cameras are sitting on my mantelpiece, and they’re the first thing you see when you walk into my bedroom.”

“I feel so much more drawn to the film because it’s so much more exciting,” she says. “There’s an element of surprise, and unknowing and creativity.”

Bella E. McMahon
I am a freelance writer who started blogging in college. I am fascinated by human nature, politics, culture, technology, and pop culture. In addition to my writing, I enjoy exploring new places, trying out new things, and engaging in conversations with new people. Some of my favorite hobbies are reading, playing music, making crafts, writing, traveling, and spending time with my family.