Perth toy company Connetix wins 2022 Australian best STEAM toy award, beating Lego and Mattel

If you have kids, you have probably heard of Connetix toys.

The magnetic tiles have taken over the child-play world, and rightfully so — who wouldn’t enjoy spending hours creating endless designs that make you feel like a building mastermind?

Now Attadale toy creators Brea Brand and Dave Alexander have added an extra special accolade to their growing honors resume, beating out Lego and Mattel for the title of the best Educational/STEAM toy of the year at the Australian Toy Awards.


Camera IconBrea Brand and Dave Alexander, with CONNETIX Tiles. Credit: Ross Swanborough/The West Australian

“It was pretty huge for us to take out that award against all the big toy companies; we were stoked,” Ms. Brand said.

“I think we really knew we were on to something when we saw our kids playing with our brand, and they could build bigger and taller things because the magnets are stronger, and then we took them into the school, and all the kids loved them. It was a great feeling.”

The magnetic tiles have a unique bevel design, and stronger magnets, and they’re all ultrasonically welded and riveted for safety and are non-toxic.

STEAM toys are educational games and learning products that can kickstart a child’s development and help with memory retention, reading skills, hand-eye coordination, and math skills.

Connetix magnetic tiles enable children to build 2D and 3D shapes with just the tiles or add-on packs, such as ball runs, to create endless designs.


The friend-and-parent duo came up with the idea of Connetix tiles while they chatted at their kids’ school gates one afternoon just, more than three years ago.

Camera IconConnetix magnetic tiles can to create all sorts of 2D and 3D shapes. Credit: supplied

“My background is teaching. I’m a primary school teacher, and I’ve got a business degree in marketing too; then, when I had my kids home when I was on maternity leave, I was doing a bit of an Instagram thing as well. So Dave knew I had a bit of social media knowledge and following,” Ms. Brand said.

Mr. Alexander then came up with the idea to sell something to Ms. Brand’s Instagram following as a side gig which has now turned into their full-time gig.

“I‘ve got a finance and engineering background, and I’ve got a mortgage broking business and was selling stuff on Amazon, and I just thought this could be fun,” he said.

“Now the mortgage broking business is a side gig, and this is what we do.”

Camera IconConnetix Ball Run toys are a huge success for kids. Credit: Supplied

Since launching almost two years ago, Connetix has amassed more than 246,000 followers on Instagram. They show their audience fun and crazy creations to make with their tiles, such as a pinball machine, sailboats, ball runs, and even a spinning Ferris wheel.

“The magnetic tiles have a unique bevel design, stronger magnets, and they’re all ultrasonically welded and riveted for safety and are non-toxic,” Ms. Brand said.

“Then we have a bull run and some other products and cars and things with rubber wheels that complement the tiles and expand the play, especially for older kids.

“,I think dads love the ball runs more than the kids.”

Connetix ranges from $35 to $320 and is available across Australia at more than 300 retailers. They have also entered the global market and are now sold in 59 countries.

Bella E. McMahon
I am a freelance writer who started blogging in college. I am fascinated by human nature, politics, culture, technology, and pop culture. In addition to my writing, I enjoy exploring new places, trying out new things, and engaging in conversations with new people. Some of my favorite hobbies are reading, playing music, making crafts, writing, traveling, and spending time with my family.